Joah Love is a high-end children’s clothing brand available at Nordstrom, Saks, Barneys, exclusive boutiques worldwide and online. As the head of their Digital Marketing team from 2017-2019, I was responsible for:
All online marketing campaigns, including social media, design, ad buys, analytics and reporting
Daily social media updates (Instagram, Facebook, Twitter, Pinterest)
Coordinating all third party and influencer collaborations
KPI Success
Increased average ROAS YoY from 3x to 10x with record campaign high of 50x
300% increase in YoY revenue from online marketing campaigns