As Digital Team Lead for Parks and Recreation for the entirety of its run on NBC (2009-2015), I produced all of our 360/integrated experiences, which included:
- full episodes
- episodic and original short form content
- in-universe websites that tied directly into established storylines and specific episodes, such as PawneeIndiana.com, RonSwansonGrill.com, Knope2012.com, MouseRatMusic.com, RentASwag.com and Entertainment720.com
- fan-based activities
- social media, including official show profiles and character pages/Twitter accounts
- consumer products tie-ins
I was interviewed for a 2013 TIME article, "How Parks and Rec Brings Pawnee to Life Online," that describes many of the aforementioned digital efforts.